Golden Rule for Authors Using Book Reviews As a Promotion Tool

The article review venue must allow you to attach your um curso em milagres or author website as part of your signature. This is a subtle means of self-promotion and readers will come to associate your name and book titles or website to your writing.

You must be professional with how and what you write in book reviews. Caveat here: if the general tone of many of your book reviews is harsh, negative or critical it will hinder your self-promotion.
Use a balanced approach with writing book reviews and if you see that reviewing a certain book is or will cast a negative shadow; it is your choice to not do a book review. Better left unsaid if it will cause future problems.

If you are given a book to review, don’t just skim it. Do the author and yourself a favor by giving it an honest appraisal. Your aim is to build a positive promotion atmosphere for you as an author along with your books.

This list is not all-inclusive, but a starting point for using book reviews as a means of self-promotion. It will be related to your field of writing and will keep you in the habit of writing. When you hit a dry spell in your writing having a book to read and doing a review can be a kick starter for other writing that you need to do. Just don’t let writing about books become the primary focus of what you write.

In paragraph two above, we hinted at what it takes to do a good book review and what are its component parts. To get us started, a quote by Alyice Edrich, a British author, gives us this definition: “It’s a brief overview or description of a book, along with your personal evaluation or thoughts.” With this definition, we will break down a book review into its basic components. “The best reviews are the ones which help other people make their own decisions.” Says Alyice.

So what are the basic parts to a literary review and how do we help the reader make their own decisions? First, let’s cover the average number of words for book reviews. A normal review will be about 600 to 800 words or about 3-5 paragraphs. Mini-reviews are about 500 words or less and 1-2 paragraphs. The average review will give some idea of the book’s structure, what genre or sub-genre it is and some points about characters, plot and points on content.

You can be honest and give your personal opinions in some of these areas. Give your general impression of the author’s ability and intent with what he has written. Did he accomplish his goal? Did he communicate key ideas and concepts well? If not, list what you think would improve the work. Summarize your overall impression of the book and will it help the reader to acquire what he wants; i.e. entertainment, information, basic how-to or self-improvement. It is not your job to sell the book. It is to help the reader decide if it is worthwhile for him or her to buy it. If readers take action one way or another from your book review, then you have accomplished your task.

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