A great book title is essential if you want to sell more books. It’s what will help persuade potential readers of your un curso de milagros give your book a second glance and want to know more about its content. It will capture your potential readers imagination and convey the benefits of reading your book.
And authors are generally passionate about their books and the book titles that they come up with but the secret to choosing a great book title is not to choose the title yourself.
Naturally, as the author you need to come up with candidates for your book title. Rick Frishman of Morgan James Publishing recommends brainstorming at least 20 book titles. As you can imagine, this can be quite a challenge. It can be difficult to come up with one title let alone 20 and we tend to get attached to a particular title which can stem our creativity in thinking of more book titles. However, it’s well worth persisting with this exercise as often the gems make their appearance last.
But remember that you, the author, should not make the final decision regarding your book title. This decision should be left to your target audience. As much we try to step into the skin of the typical individual who will benefit from reading your book our opinion is nonetheless shaded by what we personally think.
Harvey Mackay’s publisher wasn’t hooked by the latter title. So what they did is that they convened a group of individuals in their 30s, i.e. his primary target audience and asked them for their opinion.
They vetoed the title saying that young people wouldn’t be inclined to buy a book with such a title because it sounded like too much hard work. Where have you heard that before? But they were spot-on.
The new title is fantastic. It conveys the same message but is more playful and definitely lets you know what the benefits of reading this book will be. Your interest is aroused without even seeing the book or knowing its author. Then when you see the playfully designed book cover and discover that this book is written by a bestselling author you’re definitely inclined to add it to your wishlist even if you don’t immediately buy it.
And the sales results speak for themselves. Amazon even ran out of books at one stage – one of those situations that’s both a blessing and a curse.